You see a board you like, or a skate... maybe you believe that you need that new rash guard.
Somehow that new leash would make you faster in the waves.
Whatever the reason, a surf shop unites our surfing community while providing it with surf gear, apparel, information and advise.
Every surf shop I go to always ends up in a longer-than-anticipated visit because of conversation with the owner and employees (and other customers).
These guys and girls are your source of information if you are starting out, or if you have something specific on your shopping list.
With the importance of our Surf Shops in mind, we start off a small project called "Surf Shop Profiles".
We want to help everyone know where the Surf Shops in our island are located, what they carry, when can they visit and how did the surf shop came about.
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Our first Profile is for Surf Town, a true surfer's shop.
Located in our West coast, in the gorgeous town of Rincón, Surf Town is right in "downtown" in Calle Muñoz Rivera, #40.
Their hours of operation are:
Monday to Friday 10:00am - 6:00pm
Saturday 9:00am - 6:00pm
Sunday 10:00am - 4:00pm
Their phone & fax is 787.823.2515
The store's website is: SurfTownPR.com
Here is what the store looks like from the outside (so you know what to expect when you visit):
** We include a map of the exact location at the end of this article. **
Once inside, the store greets you with a huge selection of sandals...
Whatever style you like, color, size or brand... there is an entire wall of them!
On the guy's section, they have dozens of surf shorts/trunks... plus check out the beautiful longboards for sale, all hanging from the ceiling.
These skim boards are the ones on the store front... just part of their display.
This is part of Surf Town's selection of surf boards and body boards:
Because it is a fully stocked surf shop, Surf Town also has a nice selection of leashes, back packs, and baseball caps for your head/hair.
The shop also has jeans that are up-to-date in the latest fashions, many different sunglasses by various companies, plus a very nice and big section for the surfer girls.
This is one of the display windows on the shop with multiple surf and beach gear.
You can find surf wax (if you are over at Rincón, no better place to get it!), Quick Fix for that ding repair, surf wallets, sunscreen, fins for your boards, plus surfing DVD movies!
Here is the map of the exact location of the shop, in Rincón:
If you are over at the West coast of our island... now you know where to go!
Surf Town surf shop!!
787.823.2515
Calle Muñoz Rivera #40
Monday to Friday 10:00am - 6:00pm
Saturday 9:00am - 6:00pm
Sunday 10:00am - 4:00pm







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